Advanced Search Engine Optimization

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Advanced optimization is only for people with good technical skills. Advanced optimization techniques change constantly and take two forms, depending on where you get your data:

1. Public data
Becoming a search engine expert with public data is a full time job at first, but after a few months of hard work it only takes a few hours per week to stay on top of the subject.
2. Proprietary data
Proprietary data is derived by reverse engineering the search engines. Reverse engineering the engines is an extremely time consuming and technical endeavor and not something to undertake casually. The advantage is that you will be in a small, elite group of optimizers who know things the public doesn't know. (This is how Planet Ocean gets their data.) That's a huge advantage if SEO is your primary method of getting traffic. Reverse engineering is a complex, fast changing subject which is beyond the scope of these pages.

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Search Engines vs Directories

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Search Engines vs Directories Search engines and directories are often confused. It is important to understand the differences. Search Engines use robots Search engines use web crawling robots and computer algorithms to figure out how to list sites. These algorithms rely on keyword density and placement calculations as well as analysis of "link popularity" to determine your rank. Google is a popular search engine. Directories use people Directories have human editors who categorize your site and write its link title and description. A listing on a major Directory will influence your link popularity significantly and increase your rank on search engines. Yahoo is the largest directory. Search engines and directories both supply traffic that is more likely to buy whatever product you are selling. That's because it's full of newbies and people on a mission.
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