Advanced optimization is only for people with good technical skills. Advanced optimization techniques change constantly and take two forms, depending on where you get your data: 1. Public data Becoming a search engine expert with public data is a full time job at first, but after a few months of hard work it only takes a few hours per week to stay on top of the subject. 2. Proprietary data Proprietary data is derived by reverse engineering the search engines. Reverse engineering the engines is an extremely time consuming and technical endeavor and not something to undertake casually. The advantage is that you will be in a small, elite group of optimizers who know things the public doesn't know. (This is how Planet Ocean gets their data.) That's a huge advantage if SEO is your primary...
